Privacy Policy

Effective Date: November 13, 2026
Last Updated: November 13, 2026

1. Data Controller and Responsibility

The organization responsible for deciding how ordinary customer information is handled through the Miskelo storefront is Wuhan Xingmangshe Trading Co., Ltd.

This company determines which details are needed to process a customer's purchase, coordinate delivery to the address provided, respond to account and order questions, and maintain records connected with its business activities. For these purposes, Wuhan Xingmangshe Trading Co., Ltd. acts as the Data Controller.

Data Controller: Wuhan Xingmangshe Trading Co., Ltd.
Unified Social Credit Code (USCC): 91420114MAKE7W5X36
Registered Address: Factory Building 6-2017, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province, China
Privacy Contact Email: service@miskelo.com

Some independent service providers may separately determine how information is processed within the services they operate. Their own privacy obligations may therefore apply to those activities.

2. Information We May Handle

The information associated with a Miskelo visit or purchase may include:

Identity and contact details: name, email address, telephone number, billing information, and delivery address.

Transaction information: purchased items, quantities, order reference, payment status, refund history, and relevant transaction records.

Account information: registration details, account preferences, login-related records, and information needed to maintain account security.

Customer communications: messages, complaints, return requests, and other information voluntarily supplied when contacting support.

Technical information: browser type, device information, IP address, approximate network location, website access times, and information generated when interacting with the storefront.

We do not ask customers to send full payment-card credentials or account passwords through ordinary customer-support email.

3. How Information Reaches Us

Customer information may be obtained directly when you:

• Browse or interact with the website.
• Complete an order or payment.
• Register or access an account.
• Contact our customer-support team.
• Submit a return, refund, or other service request.

Certain technical information is generated automatically through website functions, cookies, or comparable technologies.

Information may also be received from service providers involved in payment processing, fraud prevention, website operation, and delivery, where necessary for the relevant service.

4. Purposes of Processing

We use information for specific operational purposes, including:

1. Accepting and administering customer orders.
2. Confirming payments and maintaining transaction records.
3. Arranging dispatch, delivery, and shipment communication.
4. Managing customer accounts and authentication.
5. Reviewing cancellation, return, replacement, and refund requests.
6. Responding to questions, complaints, and service inquiries.
7. Detecting suspicious transactions and protecting website security.
8. Meeting accounting, tax, regulatory, and other legal obligations.
9. Maintaining and improving the functionality of the online store.
10. Sending promotional communications where permitted and appropriately authorized.

Information is not intended to be used for purposes unrelated to the reason it was collected unless another lawful basis permits the additional use.

5. Legal Grounds

Depending on your location and the applicable privacy legislation, processing may rely on one or more of the following grounds:

Contractual necessity: information required to complete an order or provide a service requested by you.

Legal obligations: information retained or disclosed to satisfy accounting, tax, regulatory, or other legal duties.

Legitimate interests: reasonable activities such as fraud prevention, account protection, website administration, and handling business disputes, provided those interests do not override applicable individual rights.

Consent: certain marketing communications, optional cookies, or other activities for which consent is legally required.

Where processing relies on consent, you may withdraw it for future processing without affecting the lawfulness of earlier processing.

6. Ecommerce Platform and Service Providers

Miskelo uses Shopify's ecommerce platform to provide the online storefront and related shopping functionality.

Information necessary for operating the store may be processed through Shopify and other service providers involved in website hosting, payment handling, order administration, fraud prevention, communications, and delivery.

The information shared is limited to what is reasonably necessary for the relevant task, subject to applicable legal and contractual safeguards.

A payment provider may process payment information independently. A carrier may use recipient details to deliver a parcel. Each provider may have separate privacy documentation governing its own services.

We do not claim that any particular advertising pixel, analytics product, or optional tracking application is active unless that technology is actually configured on the store.

7. Cookies and Similar Technologies

The website may use cookies, browser storage, and comparable technologies to support essential storefront functions.

These technologies may help:

• Maintain shopping sessions.
• Preserve cart contents.
• Support account authentication.
• Remember relevant website preferences.
• Protect the website against misuse.

Where analytics or advertising technologies are enabled, additional information may be processed to measure site activity or support marketing functions.

Non-essential technologies will be handled according to the consent requirements applicable to your location. Where cookie-preference controls are provided, you can use them to adjust your choices.

You may also manage cookies through your browser settings. Disabling essential cookies may affect shopping or account functions.

8. Marketing Communications and Advertising Choices

Where promotional messages are sent, you may unsubscribe through the instructions included in the communication or contact service@miskelo.com.

If advertising or audience-measurement services are used on the storefront, certain online identifiers or browsing information may be processed by the relevant service provider.

Where applicable law provides a right to object to targeted advertising, withdraw consent, or opt out of the sale or sharing of personal information, you may exercise that right through the available privacy controls or by contacting us.

We will handle applicable requests in accordance with the law governing the relevant processing activity.

9. Sharing and Disclosure

Customer information may be disclosed where reasonably necessary to:

• Shopify and relevant ecommerce infrastructure providers.
• Payment and transaction service providers.
• Delivery carriers and fulfillment service providers.
• Customer-support and communications providers.
• Professional advisers assisting with legal or business obligations.
• Government authorities where disclosure is legally required.

Information may also be disclosed to protect the security of the website, investigate suspected fraud, enforce lawful contractual rights, or respond to a valid legal request.

We do not treat the receipt of an ordinary inquiry as permission to disclose customer records to an unrelated third party.

10. International Data Transfers

Wuhan Xingmangshe Trading Co., Ltd. is based in China. Depending on where a customer lives and which service providers support an order, personal information may be accessed or processed in more than one country.

International transfers are handled subject to the requirements of applicable data-protection laws.

Where necessary, appropriate contractual protections, transfer mechanisms, or other legally required safeguards will be used.

11. Retention of Personal Information

We keep information for the period reasonably necessary to complete the purpose for which it was collected.

Order and transaction records may need to be retained for accounting, tax, legal, or dispute-resolution requirements.

Customer communications may be kept while an inquiry remains open and for a reasonable period afterward.

Account information is retained while an account remains active and for an appropriate period following closure where lawful retention is necessary.

When information is no longer required, it will be deleted, anonymized, or otherwise handled in accordance with applicable retention requirements.

12. Security Measures

We use reasonable organizational and technical measures to reduce the likelihood of unauthorized access, misuse, alteration, or loss of personal information.

Access to information should be limited to people and service providers who need it for legitimate operational purposes.

Customers should also protect their account credentials, avoid sharing passwords, and contact us promptly if they suspect unauthorized account activity.

No internet transmission or electronic storage system can be guaranteed completely secure.

13. Privacy Rights and Individual Requests

Depending on the privacy laws applicable to your circumstances, you may have the right to:

• Request access to personal information.
• Correct inaccurate or incomplete information.
• Request deletion where legally available.
• Restrict or object to certain processing.
• Request a portable copy of qualifying information.
• Withdraw consent.
• Obtain information about relevant processing or disclosures.
• Exercise applicable marketing and targeted-advertising opt-out rights.

To submit a request, email service@miskelo.com and describe the information or right concerned.

We may request reasonable identity verification before acting on a request involving personal records.

We will respond within the period required by the applicable law. If a request cannot be fully granted, we will explain the relevant reason where legally required.

You may also have the right to contact the competent data-protection authority in your jurisdiction.

14. Children's Privacy

Miskelo is intended for adult customers aged 18 or older.

We do not knowingly seek to collect personal information from children in violation of applicable law.

If you believe that a person under the applicable legal age has provided information to us improperly, contact service@miskelo.com so that we can review the circumstances and take appropriate action.

15. Third-Party Websites

The Miskelo website may contain links to external websites or services.

Those websites operate independently and may collect information under their own privacy notices. We encourage you to review their policies before submitting personal information to them.

This Privacy Policy applies to information handled in connection with Miskelo and does not automatically govern third-party websites.

16. Changes to This Privacy Policy

We may update this notice when our data practices, website functions, or legal obligations change.

The latest revision date will appear at the beginning of the page. Where a change requires additional notice or consent, we will follow the applicable legal requirements.

17. Contact the Data Controller

For privacy questions, requests, or concerns, contact the organization responsible for the Miskelo storefront:

Data Controller: Wuhan Xingmangshe Trading Co., Ltd.
Unified Social Credit Code (USCC): 91420114MAKE7W5X36
Registered Address: Factory Building 6-2017, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province, China
Email: service@miskelo.com
Telephone: +86 15835271964

Business Hours: Monday to Friday, 9:00 AM–5:00 PM (UTC+8, China Standard Time)